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Advertising is all about connecting with your audience. While dramatic FOMO sometimes still works, the most important thing is to get your audience to feel like you relate to them. If they feel like you understand their struggles and why they need your product, they’ll buy because they’ll trust you.
Facebook and Instagram are great ways to advertise your business, especially since they introduce your business to people who might not have known you existed otherwise. Believe it or not, we’re able to target people based on their age, occupation, location, purchase habits, interest in various industries, how many kids they have, and even their annual income or what type of car they drive. We’ll put together a handful of different target audiences and creative for our A/B testing to see what sticks and position you to optimize your ad spend.
Experiential design focuses on designs and structures that people come across in their everyday lives. Most commonly, these are recognized as physical and digital signage. Designs can also be temporary or permanent installations meant to enhance the overall experience of the buyer or user. More specifically, experiential design is meant to create immersive environments that often use graphic design, industrial design, 3D, and some form of engineering. The conception of experiential design can be daunting, but working with someone you trust will expose you to brand new audiences.
I’ve proudly pledged 2% of my revenue to sponsor children in Ethiopia.
© Maria Boyle.
